Learn how to use online media to create social events that make you stand out and attract relevant, interested people
Harness the power of blogs to grow your content base, increase your credibility, and attract web traffic
Examine Twitter practices that really work, and figure out if (and how) Twitter can be used to promote your business
Learn how to monitor mentions of your company online and in social streams
Understand how to track your social media performance and which sources are driving your traffic
Determine whether Facebook is the right fit for your business
Learn how to use Facebook advertising to find leads and customers
A deep dive into LinkedIn – how to find relevant connections, how to get introductions, and how to optimize your profiles
Take a detailed look at why video matters, and how to best use it to drive traffic and credibility
Learn more about Google Plus and how to use it for your company
Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience
Glimpses of the previous training programme
About the trainer:
Analysis, strategy, planning, content calendars, mentorship, social media for SEO, CXO, B2B sales, B2C campaigns, staying ahead of the curve.
A career communicator with ten years Middle East experience, Alan Devereux has worked Public Relations for pharmaceutical, aviation, banking, construction, and private equity companies. Was Head of Business Programming for Dubai Eye 103.8, and has grown social media communities for both B2B and B2C companies.
As a trainer, he has taught more than 1000 individuals to use Facebook, Twitter, Google Plus, to blog, and to understand why LinkedIn is much more than just a CV online. He regularly speaks and has done so for The Social Media Forum, The Arab Aviation Summit, MEPRA, Arab Health, Dubai Internet City, TECOM, and more. Alan also speaks on behalf of MNCs to regional distributors and agents on how social media can help increase revenue.
Alan has trained social media usage and best practice to representatives from Etisalat, Du, Mubadala, IBM, Google, Nokia, Virgin Atlantic, Hilton, Rotana, Emaar, UAE government departments, and companies GCC-wide. His consultation clients include recruitment companies, airports, courts, professional services companies, and business groups. His company, Cave Chalk, currently manages retainer contracts for professional services, FMCG, clothing, and technology firms.
Testimonials by previous participants
“This was a very good training, to help senior and mid to senior level, pros improve understanding”
Al Futtaim Group
“Well organized, current and interesting. Engages with the group and makes it fun. I took away more than I expected”
“Let me first of all congratulate you and your team for the success of the recent workshop on Social Media. The training was very informative as well as interactive workshop”
Radisson Blu, Bahrain
“The course was highly informative, it helped me realize details and purposes of using SM. Although I use social media on daily bases, there were bunch of tools I didn’t know of, Especially on a corporate level, I got a lot of notes, it was really great. Alan was very helpful, he made
live applications making us think and brain storm all the details of it. Also how to differentiate between the types of social media usage whether it’s for B2B or B2C usage”
SAP Dubai, Training and Development Instute FZCO
“Changed my view of Social Media, provided a good understanding of advantages and opportunities as well as “what not to do”